The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
FCB / New York
2838
2
Area 23, an IPG Health Company / New York
651
3
Klick Health / Toronto
627
4
SERVICEPLAN GERMANY / Munich
588
5
TBWA\Media Arts Lab / Los Angeles
465
6
McCann / London
447
7
DAVID / Madrid
426
8
Energy BBDO / Chicago
426
9
DM9 / Sao Paulo
399
10
Ogilvy / Singapore
327
11
FCB / Chicago
321
12
VML / New York
267
13
VML / Kansas City
252
14
Wieden+Kennedy / Portland
210
15
Special US / Los Angeles
204
16
Apoyo Comunicación Peru / Lima
198
17
Circus Grey Peru / Lima
198
18
LLYC LIMA / Lima
198
19
Ogilvy / New York
198
20
Publicis Conseil / Paris
198
21
LePub / Milan
195
22
VML Mexico / Mexico City
195
23
Goodby Silverstein & Partners
192
24
IMPACT BBDO / Dubai
186
25
DENTSU INC. / Tokyo
180
26
Rethink / Toronto
178.50
27
Leo / Dubai
171
28
TBWA\HAKUHODO Inc. / Tokyo
162
29
Publicis / Dublin
157.50
30
LePub / São Paulo
153
31
Ogilvy Canada / Toronto
147
32
Ogilvy Colombia / Bogotá
144
33
Uncommon Creative Studio / London
141
34
AKQA / Amsterdam
135
35
Ogilvy PR / New York
135
36
Happiness / an FCB alliance / Brussels
129
37
Scholz & Friends / Germany
126
38
AMVBBDO / London
123
39
Quality Experience / New York
111
40
SMALL / New York
105
41
Edelman / London
102
42
Droga5 / Sao Paulo
99
43
McCann Worldgroup Romania / Bucharest
98.50
44
McCann Poland / Warsaw
97.50
45
BBDO / New York
93
46
OBERLAND / New York
93
47
Cashmere
88.50
48
Dentsu Creative / New York
87
49
Africa Creative / Sao Paulo
84
50
AlmapBBDO / Sao Paulo
82.50
